Copywriter for consumer facing channels with a 360°- degree approach. Contribute to creative briefs by envisioning what creative assets will be needed in order to develop a cross-channel campaign. Collaborate across departments to ensure a consistent tone of voice across different touch points creating performing and engaging copy both for B2B and B2C markets.
AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
- Copywriting: create performing and engaging texts for .com, social channels, newsletters, instore materials, digital tools and B2B materials such as brochures, flyers etc.
- Work to develop new and engaging contents to empower opticians with a consumer relevant offer, selling tips, etc.
- Content strategy (short & long term) - work with different teams to understand future brand plan and develop content requirements aligned to key business drives and brand initiatives.
- Work cross functionally to develop a creative and content plan to bring product storytelling to life from concept to consumer. Conduct market analysis to identify new emerging trends and keep the content always updated.
- Analyses industry trends to create innovative new ideas around product content production and activation ideas.
- Translations: management and coordination of the agency for the copy translations for all countries/languages.
NETWORK OF INTERACTION:
INTERNAL : content coordinator, graphic designer, dev
EXTERNAL : brand team, creative team, e-commerce business team, ux team, product team, crm team, social team, performance marketing team, Isce team
TECHNICAL SKILLS – PROFESSIONAL KNOWLEDGE:
- Copy-writing experience. Editorial and commercial. It’s a plus experience on digital channels and ecommerce brand
- 360° degree thinker. With excellent communication skills and ability to collaborate with other teams.
- Ability to manage multiple writing and copy editing projects simultaneously
- Good organizational skills and experience in management of projects/deadlines in a fast-paced environment.
Italian – not mandatory
English – Mother tongue or bilingual
Other Languages – it’s a plus